The average cost to acquire an app user is around $2.24 to $3.52, according to.
This cost includes marketing spend, development and overheads.
The cost can vary depending on the user action and operating system used.
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As of August 2019, the average cost to acquire an app user who registered with an app or created an account was 3.52 U.S. dollars. Mobile app user acquisition costs can vary widely between user action and operating system used.
Mobile app user acquisition cost 2019 | Statista