Summary
Return on Advertising Spend (ROAS) is a marketing metric that measures the efficacy of a digital advertising campaign
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, calculating how much revenue was generated from a specific ad or campaign.
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It is expressed as a percentage and represents the revenue gained from each dollar spent on advertising.
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ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.
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It is used to measure user acquisition (UA) efforts
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and to maximize return on ad spend.
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According to
