Summary
Retargeting is primarily focused on paid ads, while remarketing is focused on email campaigns to reach out to those who have already had interactions with the brand, allowing for more specific upselling and messaging.
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Retargeting is important to pay attention to the frequency, context, and recency at which ads are served to customers, as it can be a great way to support the research phase of the buying process.
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Remarketing primarily uses email to re-engage past customers who have already done business with the brand.
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Summary
Retargeting is really focused on paid ads (and can take a variety of forms, and target a broad range of individuals).
Remarketing is focused on email campaigns and reaching out to those who have already had interactions with, allowing for more specific upselling and messaging.
Remarketing vs. Retargeting: Are They The Same Thing?
searchenginejournal.com
Summary
Retargeting is a great way to market to customers who have already come in contact with a brand, as it allows them to reach them already in the buying cycle and create incredible ROI. There are two main terms used to describe retargeting, and the various tools available to execute these campaigns are useful. Retargeting is important to pay attention to the frequency, context, and recency at which ads are served to customers, as it can be a great way to support the research phase of the buying process.
Remarketing vs. Retargeting: What's the difference?
rejoiner.com
Summary
In short, the difference between remarketing and retargeting is:
● Retargeting primarily uses paid ads to re-engage audiences who have visited your website or social profiles.
● Remarketing primarily uses email to re-engage past customers who have already done business with your brand
The Drum | What’s The Difference Between Remarketing And Retargeting?
thedrum.com
