People for the Ethical Treatment of Animals (PETA) is an American animal rights nonprofit organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president. 1 It has more than 9 million members globally. 1 PETA provides resources to help people help animals, such as 10 ways to help animals this month 2 , and ways to end the killing of cows in just 10 seconds. 3 It also works to protect animals from abuse, such as a recent victory in stopping Millennium Hotels from sponsoring the Iditarod. Elizabeth Banks was recently awarded the “Beary Best” distinction by PETA for directing her upcoming horror-comedy flick, Cocaine Bear, without the use of any real bears.