Summary
Mailchimp provides a contact rating for each of your email marketing contacts, on a scale of one to five.
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A one-star rating indicates that the contact is not active or engaged with your marketing
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, while a five-star rating indicates that the contact is your most engaged subscriber.
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This rating can be used to send an appreciation campaign to your most engaged contacts, or send a re-engagement campaign to try and win back contacts who haven't clicked a link in a while.
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Segmenting by contact rating can also help identify subscribers who have a negative rating of one star.
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According to
Summary
Mailchimp provides a contact rating for each of your email marketing contacts, on a scale of one to five. Use this information to send an appreciation campaign to your most engaged contacts, or send a re-engagement campaign to try and win back contacts who haven't clicked a link in a while.
About Contact Ratings | Mailchimp
mailchimp.com
Summary
In summary, the Mailchimp member rating is a quality score for each of your subscribers. This member rating tells us which subscribers are engaged and therefore which are likely, or are unlikely, to be converted into paying customers (or repeat customers).
Learn to use Mailchimp Member Ratings for sales
organicweb.com.au
Summary
This column called “Contact Rating”; every person, every contact in your audience has a Contact Rating between one and five. A one-star means they’re not active at all; they’re not engaged with your marketing.
Learn About the Mailchimp Contact Rating
organicweb.com.au
Summary
When you segment by contact rating , you'll identify subscribers who have a negative rating of one star. Contact ratings do not include activity from automation, ad, or landing page campaigns, so this method is best for finding low engagement in regular emails and A/B testing campaigns.
Identify Inactive Subscribers | Mailchimp
mailchimp.com
Summary
When a user in your audience receives a five-star Mailchimp member rating they are your most engaged subscribers. These contacts are the ones who open and click on your campaigns the most. They are your most engaged, and active, members reading your newsletter.
What Does the Mailchimp Member Rating Mean? - ChimpBridge
chimpbridge.com
The people whose information you store in your Mailchimp account are known as your contacts. A person’s contact type determines which campaigns they’re ...
About Your Contacts | Mailchimp
mailchimp.com
