Page speed is a direct ranking factor for SEO according to Google's Algorithm Speed Update
, and can also affect rankings indirectly by increasing the bounce rate and reducing dwell time.
This can be seen in the correlation between page speed and user experience, as faster page speeds lead to better user engagement and satisfaction.
Therefore, website speed is an important factor to consider when optimizing for SEO.
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The simple answer is that page speed does affect SEO. Page speed is a direct ranking factor, a fact known even better since Google’s Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time
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