Linear free ad-supported streaming TV (FAST) is booming, with four new services having been, or will be, introduced since 2019.
ViacomCBS and Comcast have bought Pluto TV and Xumo, respectively
, while Comcast is also launching Peacock, which features a FAST element.
This potential for innovation and accessibility truly sets FAST platforms apart from both ... Free Ad Supported TV (FAST) services—which include Pluto TV, ...
The Evolution of Free Ad-Supported TV (FAST)
Free ad-supported streaming television, commonly abbreviated FAST, is a category of streaming television services which are available to consumers without a paid subscription, are funded solely by advertising, and stream traditional television programming and studio-produced movies, as distinguished from platforms that largely offer user-generated content such as YouTube and Twitch and from subscription-based ad-supported services like Hulu and Netflix.
Free ad-supported streaming television - Wikipedia
For content distributors looking to connect with more consumers, launching a FAST channel ... can connect with consumers by launching free ad-supported TV ...
Guide to Launching a FAST Channel