Neeva’s iOS app now includes Cookie Cutter enabling users to automatically decline non-essential cookies preempting the annoying consent pop-ups
You know the drill, head to a website for a little shopping or reading and get hit with an annoying pop-up asking if you want to enable cookies. Too often we just click “accept all” to get rid of the prompt, privacy be damned.
Rather than throw up our hands, our team set out to get rid of these annoying banners while keeping your privacy intact. We first introduced Cookie Cutter by Neeva as a Chrome extension that lets you suppress cookie consent pop-ups, while also providing all of the tracker-blocking protection that’s included with Neeva’s ad-free, private search offering.
Today we are announcing the same feature is now available in our iOS browser.
Neeva users only have to set their preference once on whether they want to decline or accept non-essential cookies, which can include marketing, analytics, and social cookies. The selection is then applied across the internet pre-empting the vast majority of annoying consent popups and making for a more seamless browsing experience. Once selected, consumers will have done away with hours of frustration and be able to browse the web in peace without unnecessary privacy violations or data leakage.
The feature further puts users in control by allowing them to select which non-essential cookies they’d like to accept while browsing online, as well as the ability to block all non-essential cookies outright as shown in the example below. Usually the pop-ups make the easy option to accept all cookies, which is what the website wants. Not necessarily what you want. With Cookie Cutter, we make it so that it is just as easy to block non-essential cookies if that's your preference.
Make those consent pop-ups disappear by downloading the Neeva App here: