The Neeva Team

Open sourcing our Android browser built with Jetpack and Compose

Open sourcing our Android browser built with Jetpack and Compose

The Neeva Team on 09/19/22
We open sourced our iOS browser and now we are taking the next step by open sourcing our Android browser as well.
Neeva Expands Community Content in Search Results to StackOverflow, StackExchange, and Quora

Neeva Expands Community Content in Search Results to StackOverflow, StackExchange, and Quora

The Neeva Team on 08/25/22
We believe traditional search engines have long ignored these sources at the expense of results pages. Today we are expanding our efforts to combat this problem by highlighting content from additional community content sources including Quora, StackOverflow, and StackExchange.
Building a New Mobile Browser for Android

Building a New Mobile Browser for Android

The Neeva Team on 08/18/22
In this post we want to share a bit about the complexity and challenges we had to overcome along with the technology and the process that have gone into building this new browser for Android.
Google v. Reddit, Where Does Content Reign Supreme?

Google v. Reddit, Where Does Content Reign Supreme?

The Neeva Team on 08/17/22
By now you’ve probably heard about or read the viral post that “Google search is dying.” And that among many things, including increasing ad-load and SEO spam, the search giant’s experience is ever deteriorating.
Neeva App Now Available for Android

Neeva App Now Available for Android

The Neeva Team on 08/15/22
Today, Neeva announced its latest app is now available for Android, bringing users its industry leading ad-free, private search that puts users in control of real, high quality, trustworthy results.
Neeva App Adds One-Touch Community Content

Neeva App Adds One-Touch Community Content

The Neeva Team on 08/02/22
When you tap the Neeva logo on our iOS app and pull up our NeevaScope feature, you will start seeing results from community forums like Reddit as a companion to the website you’re on.
Neeva Query Result Rating Instructions for Technical Queries

Neeva Query Result Rating Instructions for Technical Queries

The Neeva Team on 07/27/22
Human raters play a critical role in evaluating the accuracy of search results.
Introducing Neeva Onebox, community content at your fingertips

Introducing Neeva Onebox, community content at your fingertips

The Neeva Team on 07/26/22
Onebox makes community generated content easy to access, read, and search
Neeva + The Browser Company Partner for Search and Browsing

Neeva + The Browser Company Partner for Search and Browsing

The Neeva Team on 07/19/22
Neeva Now an Option for Default Search in Arc
Neeva iOS Browser Adds Cookie Pop-up Suppressor

Neeva iOS Browser Adds Cookie Pop-up Suppressor

The Neeva Team on 06/23/22
Neeva’s iOS app now includes Cookie Cutter enabling users to automatically decline non-essential cookies preempting the annoying consent pop-ups.
Quicklinks: Adding Community Forums such as Reddit and HackerNews to Neeva’s Search Results

Quicklinks: Adding Community Forums such as Reddit and HackerNews to Neeva’s Search Results

The Neeva Team on 06/16/22
Starting today, when you search on Neeva, you will see “Quicklinks” and deeper discussions in community forums such as Reddit and HackerNews, as well as useful articles with further information to augment your results and support your search journey.
Introducing Ad Blocker for Neeva’s iOS Browser

Introducing Ad Blocker for Neeva’s iOS Browser

The Neeva Team on 06/14/22
By popular demand, we launched an optional ad blocker for the Neeva iOS mobile browser.
Batter Up! New Major League Baseball Experience

Batter Up! New Major League Baseball Experience

The Neeva Team on 06/10/22
Introducing our MLB full page experience.
Are QR Codes Safe? A Complete Guide

Are QR Codes Safe? A Complete Guide

The Neeva Team on 05/17/22
QR, or quick response codes are two-dimensional barcodes that can be easily read by smartphones or other camera-enabled mobile devices. They’re typically a series of black-and-white pixels in a square grid. Instead of typing in a long string of characters to get to a specific web page, you can scan the square with your camera and voilà, you’re taken to a destination on the web.
Are VPNs Safe? VPN Security, Explained

Are VPNs Safe? VPN Security, Explained

The Neeva Team on 05/12/22
A VPN, or virtual private network, is a software tool that masks your public IP address and hides your browsing data by routing your internet traffic through a specially-configured remote server.
How to Clear Cookies in Different Web Browsers

How to Clear Cookies in Different Web Browsers

The Neeva Team on 04/21/22
There’s nothing delicious about internet cookies, but they can be very useful. Cookies are little bits of data that a website puts on your computer, tablet, or phone’s web browser so that it can “remember” you as you browse, or for when you visit the site again in the future.
How to See Private Browsing History on Windows or Mac—and Delete It

How to See Private Browsing History on Windows or Mac—and Delete It

The Neeva Team on 04/19/22
There are a lot of misconceptions about private browsing. While it can be useful in certain circumstances, going incognito can also give you a false sense of security and confidence if you’re unaware of its limitations.
Web Browser vs. Search Engine: Understanding the Differences

Web Browser vs. Search Engine: Understanding the Differences

The Neeva Team on 04/05/22
A web browser—sometimes called an internet browser, or simply a browser—is a locally-installed software application for navigating the internet. Its main function is to retrieve and display web pages, like the one you’re reading right now. Think of your browser as your access to the internet, a window into cyberspace.
How To Prevent Viruses from Infecting Your Computer

How To Prevent Viruses from Infecting Your Computer

The Neeva Team on 03/29/22
A virus can’t activate itself on its own, which means that even if you have a virus on your computer, it will just hang out there until you open the program or document that it’s sitting in.
What Is Encryption? All You Need to Know

What Is Encryption? All You Need to Know

The Neeva Team on 03/24/22
Encryption is a way of mathematically converting a piece of information into a seemingly unreadable scramble, usually consisting of letters and figures. You can only decrypt the message, convert it back into plain, readable text, by using a special key.
Digital Footprint: What It Is and How to Protect It

Digital Footprint: What It Is and How to Protect It

The Neeva Team on 03/23/22
A digital footprint—sometimes called a digital shadow—is the trail of data a user leaves online. It’s an unofficial and ever-growing record of your activity.
Are VPNs Legal? Legal Concerns, Explained

Are VPNs Legal? Legal Concerns, Explained

The Neeva Team on 03/17/22
VPNs are legal in most countries around the world, but not everywhere. The technology can be contentious, especially in places where the open internet is outlawed or hard to access.
What Is The Dark Web? Everything You Need to Know

What Is The Dark Web? Everything You Need to Know

The Neeva Team on 03/15/22
The dark web is a part of the internet that search engines don’t index and that requires special security tools to access. As a result, it can offer more privacy and may be more difficult to navigate than other parts of the internet.
Introducing NeevaScope

Introducing NeevaScope

The Neeva Team on 03/11/22
Today, Neeva is introducing NeevaScope, which like FastTap Search is another search feature that builds upon our commitment to completely reimagine the search experience, putting you at the center of everything we do.
Bringing Transparency to Web3: Neeva.xyz, the Web3 Search Engine

Bringing Transparency to Web3: Neeva.xyz, the Web3 Search Engine

The Neeva Team on 03/10/22
Neeva.xyz is an experiment bringing the same user-first ethos of Neeva search to web3. We realized there is limited access to fast, reliable blockchain data along with the context needed to interpret it.
Data Breaches: What Are They and How Do They Happen?

Data Breaches: What Are They and How Do They Happen?

The Neeva Team on 03/10/22
A data breach is an event in which confidential or sensitive information is accessed or shared without permission.
Do I Need a VPN? 5 Reasons to Use One

Do I Need a VPN? 5 Reasons to Use One

The Neeva Team on 03/08/22
A VPN is one of the best ways to boost your security and privacy, but it can also alter how you experience the web, making it helpful in all kinds of situations.
Introducing Cookie Cutter by Neeva - a free Chrome browser extension that eliminates annoying cookie consent pop-ups

Introducing Cookie Cutter by Neeva - a free Chrome browser extension that eliminates annoying cookie consent pop-ups

The Neeva Team on 03/03/22
Cookie Cutter is a new addition to the Neeva product family, focused entirely on delivering a private and secure online experience, built entirely around the customer.
Neeva Premium Membership Now Includes LastPass Premium Bundle and Bitdefender Premium VPN – Best in Class Privacy Solutions

Neeva Premium Membership Now Includes LastPass Premium Bundle and Bitdefender Premium VPN – Best in Class Privacy Solutions

The Neeva Team on 03/02/22
Neeva Premium membership now comes with the paid version of both Bitdefender’s ultra fast Premium VPN (Virtual Private Network) and LastPass’ Premium password manager.
What Does SSL Mean & How Does It Work?

What Does SSL Mean & How Does It Work?

The Neeva Team on 02/08/22
Originally, SSL was seen as an extra security measure rather than the norm. Sites that collected users’ information or handled sensitive data might use SSL, but other sites used non-secure HTTP instead. However, there’s been a movement toward using HTTPS for every website—including sites that don’t collect any personal data.
What Is Cybersecurity? Common Threats and How to Stay Safe

What Is Cybersecurity? Common Threats and How to Stay Safe

The Neeva Team on 01/31/22
The increasing digitization of information and the popularity of internet of things (IoT) devices are creating new opportunities for cybercriminals—making cybersecurity an increasingly important and difficult task.
What Is Ransomware?

What Is Ransomware?

The Neeva Team on 01/24/22
Ransomware is a digital scourge that poses a threat to you, your data and your devices. It’s essential to learn what it is so you know how to respond.
Understanding DDoS Attacks: Meaning, Signs, and Types

Understanding DDoS Attacks: Meaning, Signs, and Types

The Neeva Team on 01/19/22
A distributed denial of service (DDoS) attack is a malicious attempt to take down a target server, application, or website by directing a barrage of unwanted internet traffic to it in order to overwhelm its server resources and thwart its online operations—to force what’s called a denial of service.
Introducing Neeva Free Basic and Neeva Premium

Introducing Neeva Free Basic and Neeva Premium

The Neeva Team on 01/12/22
Neeva now offers two membership plans, Neeva Free Basic, a free and full-featured option, and Neeva Premium, an unlimited version with additional benefits for a low monthly fee.
DNS, Explained: What It Is and How It Works

DNS, Explained: What It Is and How It Works

The Neeva Team on 01/04/22
DNS is an integral part of everything you do online, and while it might seem complex, there are simple ways to think about it. In a general sense, it acts as the internet’s directory, and lets you connect to websites using words instead of numbers.
How to Avoid Holiday Scams

How to Avoid Holiday Scams

The Neeva Team on 12/13/21
Scammers are active year-round, but clever attackers prey on your emotions, and conduct attacks particularly around stressful periods such as the holidays. But staying vigilant online during the busy shopping season can help protect your bank account and your personal information.
Zero-day Exploit and Zero-day Attack: Definition and Prevention

Zero-day Exploit and Zero-day Attack: Definition and Prevention

The Neeva Team on 11/24/21
While there are some simple steps that you can take to protect yourself from a variety of cyberattacks—such as keeping software up to date and learning how to detect and avoid social engineering—zero-day exploits are nearly impossible to stop.
What Is a Firewall?

What Is a Firewall?

The Neeva Team on 11/19/21
A firewall’s purpose is to establish a barrier between your internal network and an external network, like the internet. It's a gatekeeper between your virtual domain and the outside world.
Neeva Now Available on Ratio, the Homescreen App from Blloc

Neeva Now Available on Ratio, the Homescreen App from Blloc

The Neeva Team on 11/17/21
Neeva is now available as a default search engine option on Ratio, the homescreen app from Blloc that helps consumers focus on what matters.
Phishing Attacks: Types, Definition and How To Prevent Them

Phishing Attacks: Types, Definition and How To Prevent Them

The Neeva Team on 11/10/21
Phishing is a type of social engineering attack involving fraudulent communications that appear to be from a trusted source, used to steal your private data, such as your login credentials, credit card numbers, and even your identity. Phishing can also be used to install malware on your device.
Neeva Named one of TIME’s Best Inventions of 2021

Neeva Named one of TIME’s Best Inventions of 2021

The Neeva Team on 11/10/21
Time's annual list highlights the 100 Best Inventions that are making the world better, smarter and even a bit more fun. We are thrilled to be recognized for our work to transform search, and to create a better internet experience for consumers.
What Is Data Mining? Concept, Process, and Application

What Is Data Mining? Concept, Process, and Application

The Neeva Team on 11/03/21
One of the consequences of our automated, always-connected world is an enormous increase in captured digital data. Data mining is the computational process of exploring and uncovering patterns and useful knowledge in large data sets, sometimes referred to as “big data.”
Neeva and NewsGuard Team Up for First-Ever Independent Assessments of News Sources in Search

Neeva and NewsGuard Team Up for First-Ever Independent Assessments of News Sources in Search

The Neeva Team on 11/01/21
Neeva integrates NewsGuard’s website Nutrition Labels, informing consumers of the trustworthiness, credibility and transparency of news sources. With this partnership, Neeva becomes the first search engine to deliver credibility and transparency news assessments in search results.
Multifactor Authentication: What It Is and How It Works

Multifactor Authentication: What It Is and How It Works

The Neeva Team on 10/26/21
Securing your digital identity can feel daunting. But here’s some good news: There are steps you can take to greatly reduce the chances of your account being compromised, even if they get a hold of your username and password. One increasingly popular method? Multifactor authentication, also known as two-step verification.
Neeva Introduces First-of-its-Kind Feature, “FastTap Search” for a Faster Search Experience

Neeva Introduces First-of-its-Kind Feature, “FastTap Search” for a Faster Search Experience

The Neeva Team on 10/13/21
Consumers can simply type what they are looking for straight into the Neeva App URL and immediately surface the most relevant links to the top results/websites -- skipping the need to visit a search results page entirely.
Spyware: Meaning, Detection and Removal

Spyware: Meaning, Detection and Removal

The Neeva Team on 09/30/21
Spyware can collect everything from your browsing history, usernames and passwords, location, and financial information. It can even engage your camera and microphone, record your communications, and access your encrypted messages.
Social Engineering: How to Avoid Psychological Manipulation When Browsing

Social Engineering: How to Avoid Psychological Manipulation When Browsing

The Neeva Team on 09/20/21
There are dozens of types of social engineering attacks, some with humorous names. But make no mistake—they’re not funny business. The success of these techniques hinges on the recipient taking an action the attacker wants them to take—so knowing how to recognize these techniques can help you avoid them.
Browse Smart: How To Check If a URL Is Safe

Browse Smart: How To Check If a URL Is Safe

The Neeva Team on 09/16/21
The unfortunate truth is that not every domain on the web is safe. That’s why it’s important to view any unfamiliar website you consider visiting as a potential risk. This includes URLs that you receive in email, links on web pages, web ads, pop-up ads, and even videos that you click on.
Neeva Now Available as Integrated Search Option in Vivaldi, a Private, Customizable Browser

Neeva Now Available as Integrated Search Option in Vivaldi, a Private, Customizable Browser

The Neeva Team on 09/15/21
We’re excited to announce our partnership with Vivaldi, the private, customizable web browser built with flexibility in mind. Now, Neeva is available to Vivaldi users as an option to be the default search engine.
What Is Malware? How to Stay Protected

What Is Malware? How to Stay Protected

The Neeva Team on 09/08/21
In the same way the human flu interferes with the normal functioning of the body, malware interferes with the functioning of a computer system or network. Learning more about it can help you keep your devices ‘healthy’ and your data secure.
What Is Adware? Learn How to Prevent and Remove It

What Is Adware? Learn How to Prevent and Remove It

The Neeva Team on 09/07/21
Adware may not seem as dangerous as other types of malware (malicious software), like ransomware or spyware, but it is far more common than any other type of malware—and it’s becoming even more prevalent.
What Is End-To-End Encryption?

What Is End-To-End Encryption?

The Neeva Team on 09/03/21
End-to-end encryption is considered the most secure way to transfer data online. More and more users and services are turning to it. What is it exactly? And how does it work?
What Is Incognito Mode? How It Works and Reasons to Use It

What Is Incognito Mode? How It Works and Reasons to Use It

The Neeva Team on 08/31/21
While useful in some cases, incognito mode is a browser feature whose name can also convey a false sense of privacy. Learn about the limitations of incognito mode, as well as the best ways to use it.
Net Neutrality: What You Need To Know

Net Neutrality: What You Need To Know

The Neeva Team on 08/30/21
Proponents of net neutrality say that without regulations, internet service providers (ISPs) have an outsized say over what succeeds online and what doesn’t; they can charge users extra to visit certain sites, demand fees from sites for full speed delivery, or privilege their sites over those of competitors.
How To Stop Google From Tracking Your Location

How To Stop Google From Tracking Your Location

The Neeva Team on 08/25/21
If you use its devices, apps and services, Google is following your movements and noting your whereabouts in order to serve you targeted ads online. Thankfully, there are ways you can disable or restrict Google’s location tracking.
What Is a VPN? Everything You Need to Know

What Is a VPN? Everything You Need to Know

The Neeva Team on 08/20/21
VPNs are one of many tools you can use to protect your personal data online. They work in conjunction with protective measures like strong passwords, secure HTTP connections, anti-malware tools, and regular software updates. Let’s get into what you need to know about VPNs.
How to Speed Up Your Slow Internet: 10 Common Causes and How to Fix Them

How to Speed Up Your Slow Internet: 10 Common Causes and How to Fix Them

The Neeva Team on 08/18/21
Internet speeds can be affected by various factors, and a single choke point can slow down your entire system. Understanding what might be impacting your internet speeds can be an important first step in solving the problem.
The End of Third-Party Cookies: What to Expect for the Future of Tracking

The End of Third-Party Cookies: What to Expect for the Future of Tracking

The Neeva Team on 08/11/21
Third-party cookies have become notorious as the primary way for advertisers to track users’ movements across the internet and serve intrusive ads. But they also provide websites with critical functionality, and the alternatives may be even bigger threats to our privacy.
How To Change Your Default Search Engine

How To Change Your Default Search Engine

The Neeva Team on 08/04/21
Most web-enabled devices like laptops and smartphones come with a default web browser, which comes with a default search engine. Changing your browser’s default search engine can improve your browsing experience by giving you more control over your search results, and can even help protect your data and privacy.
What is HTTP? How It Works and Related Safety Concerns

What is HTTP? How It Works and Related Safety Concerns

The Neeva Team on 08/04/21
HTTP stands for Hypertext Transfer Protocol. It’s a formally defined set of rules for communication between a client (the network resource requesting data or services) and a server (the resource that receives and responds to the request).
What Are Cookies? Definition, History, Different Types, and More

What Are Cookies? Definition, History, Different Types, and More

The Neeva Team on 08/02/21
Browser cookies—also known as HTTP cookies, internet cookies, or just “cookies”—have a huge impact on the way that we experience the internet, but when they’re being used, and how they work, can be unclear.
What Is a Web Browser?

What Is a Web Browser?

The Neeva Team on 07/23/21
Your web browser is the portal through which you access the web, your window into cyberspace. Knowing more about browsers can help you choose the one that works best for you and your privacy.
California Consumer Privacy Act (CCPA) Explained

California Consumer Privacy Act (CCPA) Explained

The Neeva Team on 07/22/21
The California Consumer Privacy Act is the only active data privacy law in the United States. Learn how this landmark legislation came into existence and how it affects you.
Big Tech Censorship: A Debate Around Internet Free Speech

Big Tech Censorship: A Debate Around Internet Free Speech

The Neeva Team on 07/15/21
Big Tech censorship is the idea that major tech companies can have gatekeeper power over what we do on their platforms. So what happens when so few set the rules of the web for so many?
What Is a SERP? Definition, Types, Common Features, and More

What Is a SERP? Definition, Types, Common Features, and More

The Neeva Team on 07/13/21
When you type a query into any search engine and hit “enter,” you receive a list of results—that’s the SERP. It sounds simple enough, but as search engines have evolved, so has the SERP.
Neeva Announces Public Availability of its Ads Free, Private Search Engine

Neeva Announces Public Availability of its Ads Free, Private Search Engine

The Neeva Team on 06/29/21
Today, we are pleased to announce the availability of our ad-free, private subscription search engine in the United States.
Can Your Internet Provider See Your History?

Can Your Internet Provider See Your History?

The Neeva Team on 06/28/21
Your internet service provider monitors all of the data you share and receive online. What your ISP can see depends on what type of websites you visit, what type of search engine you use, and if you use a VPN.
Google Antitrust Cases: Actors, Arguments and Implications Explained

Google Antitrust Cases: Actors, Arguments and Implications Explained

The Neeva Team on 06/25/21
As of June 2021, these are six of the highest-profile antitrust cases aimed at Google.
Neeva to Provide Integrated Search Option in Puma Browser, a Privacy-focused Browser

Neeva to Provide Integrated Search Option in Puma Browser, a Privacy-focused Browser

The Neeva Team on 06/24/21
We are pleased to announce our partnership with Puma Browser. Puma will feature Neeva as a default search option integrated into its browser.
What Does an IP Address Tell You?

What Does an IP Address Tell You?

The Neeva Team on 06/20/21
There are many reasons to learn more about these ubiquitous strings of numbers—especially when your privacy is involved.
GDPR Explained: Is It Enough For Data Protection?

GDPR Explained: Is It Enough For Data Protection?

The Neeva Team on 06/15/21
The General Data Protection Regulation (GDPR) is legislation passed by the European Parliament and the Council of the European Union that regulates the ways in which companies or organizations can collect and use your data.
What Is A Search Engine?

What Is A Search Engine?

The Neeva Team on 06/11/21
A search engine is software designed to retrieve specific information. Using a search engine is easy: You open up a web page, type a few words into the search bar, and voilà—millions of results appear, in a fraction of a second.
What Is Personalization? 4 Ways It Can Influence Your Digital Experience

What Is Personalization? 4 Ways It Can Influence Your Digital Experience

The Neeva Team on 06/08/21
Personalization is the process of tailoring a product or experience to a specific individual. Since personalization isn’t always transparent, here are some of the ways in which your day-to-day experience of the internet is personalized just for you.
Supporting Humanity's Curiosity with Quality Content

Supporting Humanity's Curiosity with Quality Content

The Neeva Team on 06/03/21
We are announcing a paradigm shift to rewarding content creators for the value they bring to the users of search. We are committing to share at least 20% of our topline revenue with content creator partners when their content is used to directly answer a Neeva customer’s query.
25 Best Internet Safety Tips for Every Situation

25 Best Internet Safety Tips for Every Situation

The Neeva Team on 05/26/21
Online safety requires a multi-pronged approach that takes into account all of your online activities. Here’s how to get started.
Data Privacy: 4 Common Issues and How to Solve Them

Data Privacy: 4 Common Issues and How to Solve Them

The Neeva Team on 05/18/21
If it feels like your internet experience is anything but private, rest assured: There are some simple fixes for regaining some of your privacy online.
How to Stop Google Ads Personalization

How to Stop Google Ads Personalization

The Neeva Team on 05/13/21
For any given ad you see on a website, there’s a decent chance that Google has something to do with it. Fortunately, there are some strategies for depersonalizing and reducing the volume of Google ads you see.
Retargeting Ads: How They Work and Their Consequences for Users

Retargeting Ads: How They Work and Their Consequences for Users

The Neeva Team on 05/04/21
Retargeting is a form of targeted advertising in which you are served display ads for specific products or brands that you have previously viewed. It is now extremely widespread. But how did we get here?
What Does Google Know About Me?

What Does Google Know About Me?

The Neeva Team on 04/27/21
Given the growing ubiquity of Google products, it seems plausible that the tech giant could know everything there is to know about you. Here’s how to find out exactly what Google knows, what they might do with that information, and how to increase your privacy on the web.
Is My Phone Listening to Me?

Is My Phone Listening to Me?

The Neeva Team on 04/20/21
According to a 2019 survey by Consumer Reports, 43 percent of Americans believe their phone is recording their conversations without permission—and they’re not wrong.
How Does Online Advertising Work?

How Does Online Advertising Work?

The Neeva Team on 04/14/21
Online ads are everywhere: They follow you around as you read the news, check social media, and search for information; and they can be eerily relevant, reminding you of things you’ve forgotten to buy, or services that seem tailor-made for you.
Neeva and Botify Partner to Help You Discover Fresh, Relevant Content

Neeva and Botify Partner to Help You Discover Fresh, Relevant Content

The Neeva Team on 04/13/21
Together, Botify and Neeva can make sure creators put their best content forward on every search.
Do Unbiased Search Engines Exist? Top Alternative Search Engines to Consider

Do Unbiased Search Engines Exist? Top Alternative Search Engines to Consider

The Neeva Team on 04/07/21
Search engines have gotten so good at providing information, that we forget to question how that information was selected for us, and if that selection could be biased. Understanding the nature of this bias and considering alternative search engines can help you get the most out of search.
Private Search Engines: What They Are and How to Choose One

Private Search Engines: What They Are and How to Choose One

The Neeva Team on 03/23/21
Mainstream search engines come at a price: Your privacy. If the idea of search engines tracking and profiting off your personal information makes you feel uncomfortable, you’re not alone.